Do not underestimate the power of your keywords! I frequently look at my website stats to see just how people are finding their way to my websites. With this information you can see what keywords people use to find your website so can optimise your wesbite to take advantage of these.
The website stats I was looked at was for my web design and development company squarechilli. I receive lots of hits from search engines such as Google, Yahoo and MSN as I appear highly on search engines for certain popular keywords.
So what do my website stats tell me?
Well, the most popular search term is web design nottingham. Type this into Google and I am at the time of writing the fifth website to appear. Next popular keywords are web development nottingham and web design derby.
So what use is this? Well, now I know what people are typing into search engines I can optimise my website further to appear even higher if they type web design nottingham. Also, I would expect people to search for website design nottingham but this in`t driving much traffic to my website. I wonder why? A Google on website design nottingham brings squarechilli up seventh so the ranking is ok. Maybe people just don`t search using the word website, they prefer to use web.
All of this information is useful to show us what our users are doing. The next time I search engine optimise my website I shall focus on the word web design other than website design for example.
So get going and look at your stats, your website will thank you for it.
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